Eminem

At FameHouse, we had a longtime relationship with client Eminem, where we were able to really get creative with the web store, merchandise, photography, and social campaigns. Most notably, in celebration of The Slim Shady LP's 20th anniversary, the client came to us with the task of revamping the Eminem web store to match updated brand guidelines and promoting email collection and overall sales. By collaborating with the photography department, the team developed an e-commerce experience showcasing exclusive collections utilizing large lookbook photography. All collections are cataloged into archives where users can view past drops and encourage sign-ups for future releases. To further highlight the album anniversary, a custom build was created showcasing interviews with album collaborators and teasing the lookbook before consumer release.