UMG eCommerce Experiences

As our department at Universal Music Group shifted its focus toward eCommerce, we recognized the need to craft an exceptional shopping experience that would surpass the standard offerings of Shopify's templates and streamline our store production process. Through close collaboration with the VP of eCommerce, we strategically identified and prioritized essential features for customizing store design and enhancing functionality to elevate the experience for designers, store managers, and customers alike. Today, this theme caters to the needs of over 1,000 Universal Music Group-affiliated clients, counting among them notable names such as Lady Gaga, The Beatles, Travis Scott, and Bon Appétit. We maintain a commitment to continuously updating theme documentation and processes, ensuring that designers and store managers can access a wealth of tutorials, convenient tools, and troubleshooting resources.